Immortals opens at $36m; Positioned for highest R-rated action film of 2011
Monica Key - Phoenix Comic Books Examiner.com
November 12, 2011 - 1l.11-11-11 has been a good day for the box office and appears to be leading to an even better weekend as Immortals slays its way to the top. The weekend box office performance is taking shape and the Puss may be taken down by a titan of a movie. Immortals opened Friday at approximately 900 locations offering midnight showings in 3D and earning $1.4m. As Immortals expands to thousands of multiplex locations, it's facing a $36m weekend in gross sales, outperforming previous forecasts because of fanboys. With approximately 65% of schools closed due to the holiday weekend in the United States, and many employers, the box office is performing better than originally thought with depressed movie-going attendance in a down economy.
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With an estimated budget of $75m, the remainder of its domestic and foreign performance remains to be realized while facing mixed critical and commercial reviews. Although some critics have called it a poor remake of Clash of the Titans or a 300 knock-off, box office returns are demonstrating the audience's interest in the seeing the visual feast. In one week The Twilight Saga: Breaking Dawn- Part 1 releases, but Relativity considers their movie is positioned to perform favorably. Says a Relativity representative this evening to Deadline:
300 was absolutely a big success, but we are in a different economy, marketplace, and time of year[…] Young males have been hard to get over the past year. It’s a significant accomplishment that we got them. We are well positioned to be the 3rd highest R-rated film this year and the highest R-rated action film this year. This is a win for us.
Ryan Kavanaugh, CEO for Relativity Media, previously explained the structuring of the agreements for foreign distribution permits reduced financial risk due to pre-sales in those markets.
Also available on 11-11-11 from the iTunes store is Immortals: Gods and Heroes HD, an interactive graphic novel application for Apple iPhone and iPad users. From Archaia Entertainment and produced in partnership with Relativity Media, it tells the story of the war in the heavens, offering the background story up to the point of the movie and providing an immersive Immortals experience. Click here to view the HD video teaser.
Directed by Tarsem Singh and written by Charley and Vlas Parlapanides, Immortals stars Henry Cavill as Theseus, Mickey Rourke as King Hyperion, Luke Evans as Zeus, Freida Pinto as Phaedra, and Stephen Dorff as Stavros. In theaters now, Immortals is rated R for scenes of strong bloody violence and a sexual scene. This movie is not recommended for audiences under 18 years of age.
Thank you Monica!
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