Colin Firth launches campaign to save ‘Earth’s most threatened tribe’ 25 April (SURVIVAL FOR TRIBAL PEOPLE)

Many Awá are still uncontacted, and they are running for their lives. 

‘One man has the power to stop the loggers: Brazil’s Minister of Justice. But it’s just not his priority. Let’s push it up his list.’ — Colin Firth

Oscar-winning film star Colin Firth today launched a major Survival International campaign to save ‘Earth’s most threatened tribe’ – the Awá of the Brazilian Amazon.

 The centerpiece of the campaign is a short film, featuring an appeal by Colin Firth and music by Grammy-winning composer Heitor Pereira.

 The Awá are a small tribe whose territory has been invaded by a vast army of illegal loggers, ranchers and settlers. Astonishing graphics on the campaign website show the devastating destruction of the Indians’ forest – which is happening faster than any other Amazon tribe.

The situation is now so critical that several Brazilian experts have spoken of a ‘genocide’ and ‘extinction’.

DO MORE THAN JUST WATCH OR READ - SEE WHAT IS POSSIBLE:  http://www.survivalinternational.org/awa#intro-film


 There are around 360 contacted Awá. Many are the survivors of brutal massacres.

It is believed that 20-25% more are hiding in the rapidly-shrinking forest, desperately seeking a refuge from the constant destruction. The campaign aims to persuade Brazil’s Justice Minister to send in federal police to clear out the loggers, ranchers and settlers, and keep them out.

 In his appeal Colin Firth says, ‘The Awá’s forest is being illegally cut for timber. When the loggers see them, they kill them. Their bows and arrows are no match for guns. And at any other time in history, that’s where it would end. Another people wiped off the face of the earth, forever. But we’re going to make sure the world doesn’t let that happen…