Livia Firth is one savvy style-setter. When her husband Colin Firth was nominated for a Golden Globe in Tom Ford's A Single Man , the Italian-born former film producer didn't succumb to the role of mere 'trophy wife'. Instead, she elected to attend all red carpet events, including the Oscars, dressed solely in sustainable fashion in order to raise the profile of ecological and social justice in the fashion industry. More than just a one-off awards season wonder, she launched the Green Carpet Challenge , persuading stars such as Cameron Diaz and Meryl Streep to step out in bespoke designer creations made from recycled polyester from plastic bottles.
Next up on her plans for global eco-fashion domination? Why, her own line of course.
Following on from the online launch of Eco Age , her shop-in-shop on the shopping website Yooxygen which features her edit of the best ethical fashion, (she closed her west London store to focus on e-commerce) Firth is making her own design debut with five pieces.
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