Thursday, March 29, 2012

Dudes Love the Dowager Countess Just as Much as You Do (JEZEBEL)



PBS has released its ratings numbers for Season 2 of Downton Abbey and, to some mild and socially restrained surprise, viewership among the male 18-34 demographic, — the same demographic largely to blame for the Entourage phenomenon — jumped up 100 percent, matching the rise in viewership among 18-34-year-old women as well as 35-49-year-old men (the increase among 35-49-year-old women was almost twice as high at 173 percent). These numbers represent the largest ever increase for the "Masterpiece" series, with the 18-34-year-old women giving "Masterpiece" the largest (278 percent) bump over its previous average.

Male viewership is a significant part of that ratings boost, which ensures that Masterpiece programs are tapping wider audiences, and will no longer be relegated to the lobbies of bed and breakfasts across America.

READ MORE:  http://jezebel.com/5897444/dudes-love-the-dowager-countess-just-as-much-as-you-do



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