Do not adjust your computer monitors — yes, that's British actor Clive Owen in an - ahem - cheesy spot for Burger King Spain, and not a celeb commercial spoof by Funny or Die. (Watch the spot's 'making of' below.) Other than appearing as "The Driver" in The Hire, the award-winning series of short films for Mercedes-Benz directed by Guy Ritchie and featuring his then-wife, Madonna, Owen isn't known for commercial endorsements.
Back in the U.S., Burger King is about to be unseated from its "perennial No. 2" position in the burger wars, the Wall Street Journal reports, with Wendy's poised to take over second spot in U.S. sales for 2011, following McDonald's. According to year-end projections by market research firm Technomic for the Journal, "Americans are expected to spend more than $175 billion at fast-food restaurants this year, up about 3% from 2010. Wendy's U.S. same-store sales are forecast to rise 1.1%, while Burger King's U.S. and Canada same-store sales will drop 3.9%."
The behind-the-scenes look at Owen's BK campaign:
1 comment:
Clive could get me to go to Burger King any time! Somehow, though, Clive doesn't look as though he eats a lot of cheeseburgers.
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