Last updated at 10:38 AM on 29th December 2011
ITV was among the fastest-rising blue-chip stocks yesterday after Downton Abbey helped it close the festive ratings gap on the BBC.
The broadcaster snared 29.7 per cent of Christmas Day sofa-dwellers – its best result since 2004 and well ahead of last year’s 22.1 per cent.
Although it lagged 1.4 percentage points behind BBC 1, the broadcaster pointed out that the gap was the smallest in ten years.
Good ratings: Downton Abbey Christmas special
ITV yesterday gained 1.05p to 65.5p but today lost 0.50p to 65.00p in morning trading.
Ad revenues across its main channels and web site rose 7 per cent in September, offsetting falls of 2 per cent in July and 3 per cent in August, said ITV in a trading statement last month.
Read more: http://www.thisismoney.co.uk/money/markets/article-2079728/Downton-Abbey-Christmas-ITV-closes-festive-ratings-gap-BBC.html#ixzz1hvYyvxyH
No comments:
Post a Comment