Oxfam has revealed that British women are guilty of hoarding nearly £1.2 billion worth of bras that they don’t wear, and is launching the ‘Big Bra Hunt’, appealing to women up and down the country to dig deep into their drawers and donate their forgotten bras to the charity.
Research by the charity found that the average British woman has nine bras in her collection and spends around £16 per item but then leaves three of these languishing unused in her drawers. With many of those surveyed confessing that they didn’t know what to do with their unwanted bras, the new campaign – supported by Helen Mirren, Zoe Ball and Miquita Oliver – aims to collect one million bras over the month of April 2012.
Many of these bras will be sold in Oxfam’s UK high street shops to raise money for the charity’s work worldwide. Others will be sent to Frip Ethique (meaning ‘ethical second hand clothing’), a unique project run by Oxfam in Senegal, that sorts and trades unsold second hand clothes from Oxfam shops and provides essential employment for disadvantaged women in the area.
Bras are complex to manufacture so very few developing countries have the facilities to make their own. Therefore bras are one of the most desirable items in West African second hand clothing markets and make the most money for Frip Ethique. Some of the profits go towards Oxfam’s work in Senegal, the rest are reinvested into the business.
READ MORE: http://www.looktothestars.org/news/8141-helen-mirren-supports-oxfam-big-bra-hunt
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