Keira Knightley Chanel Ad 'Too Sexy' For Kids The Chanel advert is unsuitable for young children and should not have been shown during Ice Age 2, says the regulator.(SKY NEWS)

A Chanel advert starring Keira Knightley has been banned during children's programmes after it was judged to be too sexually suggestive.

The advert for the Coco Mademoiselle perfume shows the 27-year-old being photographed on a bed and the photographer unzipping her clothes before she crawls towards him dressed only in a bed sheet.

The Advertising Standards Authority (ASA) said the advert should not have been shown during a broadcast of Ice Age 2 and was "unsuitable for young children".

Chanel defended the scheduling of the advert, describing it as playful and sensual rather than overtly sexual.


READ MORE: http://news.sky.com/story/1051360/keira-knightley-chanel-ad-too-sexy-for-kids