The Born Free wildlife conservation charity is embarking on a donations drive with a new TV ad starring Martin Clunes.
The opening scenes feature Clunes addressing the audience in front of a dark enclosing wall, to depict the captivity of wild animals in Africa.
The ad was directed by Jeremy Hibert and features Clunes, a long-term supporter of the charity.
Simon Clinton, owner of the Clinton Partnership, said: "We're proud to be supporting the Born Free Foundation.
"It comprises of a great, passionate team who are focused on keeping animals in the wild across the globe, a charity we're delighted to be working with."
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published oncampaignlive.co.uk
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