BitTorrent, perhaps one of a few words that can strike fear in the hearts of movie executives, has long been synonymous with piracy. But Cinedigm are hoping to change the game. Today they tried out a new marketing tactic, one that embraces the file sharing tool and tries to use it as promotion, and while time will only tell if the industry and movie viewers dig this kind of personalized touch, it has resulted in a pretty generous look at "Arthur Newman."
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