While we await what will be unveiled at the official site (the static has been updating to new versions throughout the day), Kellogg's has unveiled a new promotion for Man of Steel that includes this new photo of Henry Cavill as Superman!
Kellogg's says to "look for codes inside specially marked Cheez-It®, Keebler®, Kellogg’s® and Pop-Tarts® products for your chance to become the MAN OF STEEL. Each time you enter a code, you could WIN INSTANTLY! (Subject to verification)." You can win his power of flight (airline tickets for a year), strength (personal trainer for a year), speed (2013 Ford Mustang) and vision (movie tickets for a year).