Wednesday, March 28, 2012

Livia Firth unveils luxury line of clothing (Ecouterre)

Tinseltown may have rolled up its award-season red carpet, but Livia Firth isn’t one to sit idly by on the sidelines.

The Eco Age creative director, who’s married to Oscar-winning actor Colin Firth, has unveiled the first in a luxury line of clothing and accessories aptly known as Livia Firth Design. Designed with “love, fair trade rules, and environmental standards in mind,” her limited-edition skull necklace is the work of a small cooperative workshop in Devon, where artisans employ the ancient art of cire perdue (also known as lost-wax casting) to mold the individual elements by hand.

“LFD has, at its heart, simplicity and glamour and a little bit of playfulness, which should always be part of our life,” Firth says. Livia Firth (right) and Giusy Bettoni SAME CLOTH Firth is also teaming up with Giusy Bettoni of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a global network of planet-forward textile showrooms, to establish the first Green Carpet Challenge Fabric Library. Bettoni’s expertise proved invaluable during Firth’s Green Carpet Challenge, which saw some of the world’s most storied fashion houses dressing A-listers such as Meryl Streep (in Lanvin), Viola Davis (Valentino), Michael Fassbender (Georgio Armani), and Kenneth Branagh (Ermenegildo Zegna) in an array of sustainable fabrics. Firth and Giusy Bettoni of C.L.A.S.S. are working to establish the first Green Carpet Challenge Fabric Library.

READ MORE:  http://www.ecouterre.com/livia-firth-launches-eco-fashion-label-collaborates-with-c-l-a-s-s-on-green-carpet-challenge-fabric-library/

No comments: