Thursday, March 27, 2014

Downton Abbey Season 4 an Even Bigger Hit

By Rosemary Jean-Louis
Posted March 27, 2014 9:01am (EDT)

Image courtesy Nick Briggs/Carnival Film & Television Limited 2013 for MASTERPIECE

Season four of “Downton Abbey” was a bigger hit than season 3. An average of 13.2 million viewers watched this season reinforcing Downton's status as PBS’ highest-rated drama in history.

By contrast, season 3 amassed 11.5 million viewers.

Airing “Sherlock” after Downton was a good strategy. The average audience for “Sherlock” increased 46 percent from season 2.

Downton’s Social Media Takeover

According to Social Guide Intelligencer, Downton generated more than 280,000 tweets and 35.6 million impressions. These came out despite competition from Super Bowl XLVIII, the Golden Globes and the Olympics.

No Matthew, No Problem

Some critics and fans speculated that the absence of Dan Stevens, in the form of Matthew Crawley, would spell the end of the show. (Fans are still sore about his unexpected tragic death at the end of season 3. Stevens still apologizes for his departure in interviews.)

The absence of cousin Matthew didn’t repel fans at all. Many fans gave season four of “Downton Abbey” a thumbs up.


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