Showing posts with label the green carpet challenge. Show all posts
Showing posts with label the green carpet challenge. Show all posts

Saturday, May 9, 2015

Colin Firth: Fabric Made from Recycled Plastic Bottles Makes Red Carpet Appearance

JASON BRICK
8 MAY 2015DESIGN

Screen Shot 2015-05-08 at 12.21.09 PM

Livia and Colin Firth stun with recycled and reused outfits as they promote responsible consumption in the 21st century

You’re already familiar with fleeces and other rugged fabrics made from recycled plastic bottles, but Livia Firth’s gown for this year’s Met Ball shows that eco-friendly fashion isn’t just for Columbia Sportswear anymore.

The dress was made entirely out of recycled plastic bottles, redesigned and broken down into the fibers to sew a dark red dress. Firth’s design explored the event’s Eastern theme while simultaneously exposing the flexibility of recycled fibers using Newlife Fabric.



Though the structure and process of the dress are interesting, most comment has come up about the back of the dress. Small pinprints of design are worked into the fabric with dark stitching to illustrate both the flexibility of Newlife Fabrics, and to underscore the complexity and subtlety of the overall issue of sustainable fashion.

Firth’s date, Colin Firth, joined her in making a green choice of attire for the ball. He wore a 100 percent organic wool suit made by Tom Ford, the one he had worn from the 2011 Academy awards. The pair’s choice to not only use sustainable fabrics, but to reuse outfits from earlier events, made its own statement about responsible consumption in the 21st century.

Images: Instagram, Livia Firth


READ MORE HERE: http://www.psfk.com/2015/05/google-lego-street-view-brick-street-view.html

Friday, November 30, 2012

Livia Firth's travelling life The green entrepreneur Livia Firth reflects on her love of simple safaris and romantic escapes with husband Colin. (TRAVELING LIFE)


Interview by Lisa Grainger 6:45AM GMT 30 Nov 2012


Livia Firth is the creative director of Eco Age , a business that helps people live a more energy-efficient life, and the director of Brightwide.com , an online film festival that streams social and political cinema. A Doctor of Humanities, she lives in London with her husband (the actor Colin Firth) and two children.

How often do you travel? 
Every school holidays, so probably five times a year, mostly to my house in Umbria. I love everything there, from the landscape to the food. It’s simple, calm and relaxing – a contrast to our life in London, where we’re always on the run.

Where in the world would you return?
A Kenyan camp called Rekero in the Masai Mara, where we went with our friend and guide, Tim Melesi.

Do you like adventure holidays? 
I like nature, but I hate posh safari camps, where it’s rough and wild outside but luxurious and separate from local life inside. We like travelling with Tim partly because it is just us and his Jeep. You feel you’re the only people who have ever seen that giraffe. Once we spent all day watching a leopard that had killed a wildebeest and taken it up a tree; the kids were mesmerised. We have what they call in Italy mal d’Africa – when you are away from it, you long to go back.


Where would you like to go next?
Vietnam and Cambodia. I’ve seen both countries in movies, and spotted a hotel in Mr and Mrs Smith – a guide we like – that looks incredible.

Are you a lover of luxury or simplicity? 
Luxury when I work; when you are busy, it’s nice to be somewhere efficient and comfortable. On holiday I’m drawn to simple things, not fuss


Livia Firth is a global ambassador for Oxfam.

READ THE ENTIRE ARTICLE: http://www.telegraph.co.uk/travel/ultratravel/9694595/Livia-Firths-travelling-life.html

Tuesday, October 30, 2012

Colin Firth's eco-friendly clothes (EXPOSE ENTERTAINMENT)



Colin Firth wears environmentally-friendly clothes on the red carpet.

The Oscar-winning actor's wife, Livia, has her own ethical fashion collection, Livia Firth Design, and he is taking inspiration from his spouse by wearing recycled outfits.

When asked if Colin has worn environmentally-friendly clothes, Livia said: ''Yes, he does and so does Michael Fassbender.''

Livia also says she hopes her collection has inspired other designers to be more ethical with their designs as it's so important.

She told Britain's Hello! magazine: ''Fast fashion is a problem, but we have to try and make companies responsible to make things better. What is the solution? I don't know. Hopefully it will work. Some are starting to take steps and that is admirable. We buy too much as consumers so perhaps we should also take care with buying things that we don't really need.''

READ MORE: http://www.tv3.ie/entertainment_article.php?locID=1.803.811&article=86885

Wednesday, March 7, 2012

Livia Firth: Why ethical fashion matters (Hint: It's about people) (MOTHER NATURE NETWORK)


FASHIONABLE AND ETHICAL: Livia Firth, shown with husband Colin, appears at the Golden Globe Awards in January 2012 wearing a sustainable design from Giorgio Armani. (Photo: INFevents.com) 



BY Starre Vartan

Here's a list of reasons this blogger thinks fair fashion is anything but frivolous.

Often enough, people ask me why I cover ethical fashion. With a hard science background and passion for a cleaner Earth, aren't there other aspects of environmentalism that are more important, and less frivolous, than fashion? My answer usually takes a couple of minutes, because answering this question requires an explanation of the hugeness of the industry, and the equally large footprint of our clothing, shoes and accessories.

What most people don't understand is the size and reach of the fashion industry: every single person on Earth — all 7 billion-plus — have to get dressed ever day, after all. And for those who suggest that all of us wear a uniform of sorts that could be endlessly recycled (this comes up quite often in these discussions), I would argue that dressing ourselves is one of human beings' oldest forms of expression, and one of the original arts in many cultures.

You don't get woven Mohawk tribal patterns, Peruvian embroidery, Irish donegals or African kente prints without thousands of years of human creativity. Do we really want to do away with personal expression? Having spent just one year wearing a school uniform, I'll tell you that the idea, while practical, is dehumanizing to many of us. What we can do is buy less clothing, shop vintage and ethical fashion, recycle and upcycle where we can, and swap clothes, instead of participating in the fast fashion junkfest.

Read the rest of this article:  http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs/why-ethical-fashion-matters-hint-its-about-people




Tuesday, February 28, 2012

Colin Firth: The Green Carpet Challenge and yet ANOTHER great shot of Colin and Meryl Streep (ECOUTERRE)



As Tinseltown's biggest night unfurled, no less than six A-list celebrities proved that sustainability and glamor were far from mutually exclusive. From an Oscar-wielding "Iron Lady" to two of Britain's national treasures, here are the marquee names who turned the red carpet green at the 84th Academy Awards.

Read more, great pictures:  http://www.ecouterre.com/6-celebrities-who-wore-eco-fashion-to-the-2012-oscars/



Monday, February 27, 2012

Colin Firth: Livia Firth recruits Meryl Streep, Kenneth Branagh into Eco-friendly Couture (TELEGRAPH)


Oscars 2012: Livia Firth recruited Meryl Streep and more for her Green Carpet Challenge Eco-friendly fashion hits a glamorous high-point as Livia Firth adds Meryl Streep and Kenneth Branagh to her Green Carpet Challenge roll call.

BY BELINDA WHITE | 27 FEBRUARY 2012

Yes, that gorgeous golden gown Meryl was wearing - the one that matched her latest trophy - was also custom made by Lanvin for the GCC from 'eco certified fabric'.


Also taking part at the Oscars were Colin Firth (natch) who cunningly recycled the Tom Ford suit he wore to collect his best actor Oscar last year; Kenneth Branagh whose navy Ermenegildo Zegna tuxedo was created with eco-friendly Merino wool; and Demian Bichir whose Ermenegildo Zegna black tuxedo was designed with TROFEO 600 fabric - an eco-friendly blend of superfine wool and silk.

Read More:  http://fashion.telegraph.co.uk/article/TMG9108425/Oscars-2012-Livia-Firth-recruited-Meryl-Streep-and-more-for-her-Green-Carpet-Challenge.html

Friday, February 24, 2012

Colin Firth Hosts Star-Studded Charity Dinner For Oxfam America (LOOK TO THE STARS)



On February 22, 2012 Vanity Fair and Ermenegildo Zegna, along with Colin and Livia Firth and Anna Zegna, hosted an intimate dinner at Chateau Marmont to benefit Oxfam America, the international relief and development organization that creates lasting solutions to poverty, hunger, and injustice.

 Over the last ten years, Colin Firth has worked hard, both in public and behind the scenes, to become an extremely knowledgeable and highly respected campaigner for Oxfam. Guests at the event included hosts Colin and Livia Firth and Anna Zegna, along with Demian Bichir, Emily Blunt, Kenneth Branagh, Vanity Fair Editor-in-Chief Graydon Carter, Kristin Davis, Cameron Diaz, Djimon Honsou and Kimora Lee, Emile Hirsch, Danny Huston, John Krazinski, Olga Kurylenko, Vanity Fair Publisher Edward Menicheschi, President of Oxfam Raymond Offenheiser, Gary Oldman and Alexandra Oldman, Stefanie Sherk, Mia Wasikowska and more.

Adding a special element to the evening, Ermenegildo Zegna dressed select male guests including Demian Bichir, Kenneth Branagh, Colin Firth, Djimon Honsou, John Krazinski, Danny Huston, and Raymond Offenheiser in eco-friendly fashions as part of Livia Firth’s ‘The Green Carpet Challenge.’ For the third year in a row, Livia Firth is spearheading the project which asks top designers to use eco-friendly fabrics when designing gowns and suits for celebrities to wear during awards season. The goal of the project is to show design and creativity doesn’t have to be compromised while working with environmentally friendly materials.


Read more:  http://www.looktothestars.org/news/7908-colin-firth-hosts-star-studded-charity-dinner-for-oxfam-america



Tuesday, February 21, 2012

Colin Firth: Livia Firth outfits BAFTA stars in eco-friendly outfits (HOLLYWOOD)


BY WENN.COM


Colin Firth's eco-warrior wife Livia convinced Fassbender to wear a Giorgio Armani tuxedo made from ethical wool as part of her Green Carpet Challenge.

 As part of the test, top fashion houses must use recycled materials for their red-carpet looks. Firth reveals there was a last-minute panic for top designer Valentino after the material for Davis' pink recycled soda can gown was almost lost in transit.

 In a post on her Vogue blog, she writes, "On a scale of calm to blind panic, we were somewhere near the latter when the fabric for Viola's dress got stuck in an epic snowstorm on the way to Turin. If it weren't for the valiant attempts of my dear friend Giorgio taking the fabric from Milan to Rome on the train, I think Viola would be wearing actual soda cans rather than the miraculously recycled ones."

Read More:  http://www.hollywood.com/news/Firth_outfits_BAFTA_stars_in_ecofriendly_outfits/16956560


Sunday, February 12, 2012

BAFTAS 2012: COLIN FIRTH AND MICHAEL FASSBENDER TURN THE RED CARPET GREEN






COLIN FIRTH demonstrated that it is not just the British film industry that is proving successfully sustainable these days, as he opted for an eco-friendly suit at the Bafta Awards in London.
The King's Speech star appeared on the red carpet in an environmentally conscious outfit along with fellow actor Michael Fassbender.

Both men sported tuxedos made by Giorgio Armani from organic wool, with accents in recycled plastic bottles for the Green Carpet Challenge.

Colin Firth, his wife Livia and Michael Fassbender all wore eco-friendly outfits

Firth's wife Livia, who founded the challenge to raise the profile of sustainable style at red carpet events, also stepped out wearing a Paul Smith trouser suit made from ethical and organic New Zealand wool and silk.

SEE MORE:   http://www.express.co.uk/posts/view/301773/Baftas-2012-Colin-Firth-and-Michael-Fassbender-turn-the-red-carpet-gr

Thursday, February 2, 2012

Colin Firth: Green on the Red Carpet (Greener Ideals)

by • February 2, 2012

Colin Firth and Livia Firth
Forget Real Housewives—the real story is that for the 3rd year in a row the real life wife of actor Colin Firth is bringing together top designers and celebrities in an annual ecological challenge that brings green fashion to the red carpet.


Livia Firth 


GCC (Green Carpet Challenge) is the collaborative effort between Livia Firth and Vogue UK that brings forth an outward challenge to the fashion industry to adopt more sustainable and environmentally-friendly practices—and in 2012 sees the likes of Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna designing glam garments with recycled or organic materials to demonstrate their commitment.

The challenge jumped off at the Golden Globes last month, which Livia attended on the arm of her man rocking an Armani dress made from recycled bottles, and will continue throughout 2012 as green designs appear on yet-to-be-named celebs at the year’s biggest events. Livia also recently attended Paris Couture Fashion Week, where she met with the world’s top designers to talk shop—all of them in great support of her eco-initiative (even Lagerfeld).
“I’m extremely thrilled that Livia wanted to involve me in such an ambitious project. Creating feminine, glamorous, yet eco-friendly clothes is a challenge that stimulates my creativity. I believe that fashion is a strong way of communication that can support such an actual and contemporary cause,” –Giorgio Armani, Eco-Age.com

read more: http://www.greenerideal.com/lifestyle/entertainment/0202-green-on-the-red-carpet/

Saturday, January 28, 2012

Colin Firth: Chiswick star who played King meets real-life royalty (Chiswick W4)

He was called ‘ Your Majesty’ when he played the role of monarch in ‘ The King’s Speech’ but this week Colin Firth met the real heir to the throne at Buckingham Palace when he went to collect his CBE for services to drama.


The Chiswick-based actor was presented with his honour by Prince Charles, whose grandfather he played in the Oscar-winning film. The role of King George VI has been his most successful to date, bringing the 51-year old actor a string of awards, including the coveted Oscar.

He was accompanied to the ceremony by his Italian wife Livia, who tweeted that she was curious and excited to attend the “quintessentially British event”.

The father-of-three has already been recognised for his work on behalf of his wife's native Italy. Firth, who married producer Livia Giuggioli in 1997, was made a Commander of the Order of the Star of Italian Solidarity in 2005.

Livia, who has become famous for her campaign to bring sustainable fashion to glamorous events, known as the Green Carpet Challenge, wore a black organic wool dress, and a 1989 Prada pattered coat loaned by a friend who had previously worn it to a La Scala premiere.

She joked on her blog that she had almost forgotten to wear a hat to the ceremony but was saved by Allesard Greco, who works with Irish-born milliner Philip Treacy, who had a royal blue wide-brimmed hat delivered to her house in Chiswick the day beforehand.

More than fifteen years after his role as Mr. D’Arcy brought him to fame in the television drama of the Jane Austen book ‘ Pride and Prejudice’,(1995) Colin Firth is about to revisit his role as Mark Darcy , in the third Bridget Jones movie.

Filming is expected to begin shortly ,with reports suggesting the movie will be titled ‘Bridget Jones’s Baby’, following the story of the ditzy PR girl as she becomes a mother. Full Monty director Peter Cattaneo has signed up to direct the film which will reunite the original cast, including Hugh Grant and Rene Zwelleger. It is expected to hit British cinema screens in 2013.

January 28, 2012


http://www.chiswickw4.com/default.asp?section=info&page=conceleb304.htm

Friday, January 27, 2012

Colin Firth's CBE and Livia, The Wife Who (Almost) Forgot Her Hat (Vogue)

The Wife Who (almost) Forgot her Hat


Today the GCC went to Buckingham Palace as Colin received a CBE from the Prince Charles. I could not be more proud of him. And I couldn't be more curious and excited about this quintessentially British event.

Classic and timeless is the order of the day. You couldn't get more classic and timeless than this black, organic wool dress from Outsider. It is a staple piece in my wardrobe and never fails me.


Earrings are by Anna Loucah for Jersey Pearl. You may remember Anna as the goldsmith who made our amazing GCC pieces for the Oscars last year from the world's first fairtrade ecologically certified gold (they have since been auctioned for Oxfam). These Florre earrings are Loucah's design based on the Oscar collection for Jersey Pearl. They feature recycled white gold, fairly traded spinels and rubies and carbon neutral pearls.


To read more:  http://www.vogue.co.uk/blogs/livia-firth/2012/26-(1)/the-wife-who-(almost)-forgot-her-hat

Thursday, January 19, 2012

Colin Firth: Livia Firth’s Green Carpet Challenge 2012 (Style Clone)

 

Submitted by on Thursday, 19 January 2012
 
 
In the past, she has appeared in vintage sourced and upcycled dresses, but she recently stepped out onto the red carpet at the 69th Golden Globes Awards in a floor-length Giorgio Armani gown, made entirely of recycled bottles. This was Armani’s first ever foray into sustainable fashion and boy was it a success!

 Firth was extremely proud of the result, taking to Vogue’s blog to say: “Being Italian, I grew up with Giorgio Armani (figuratively speaking). Indeed during my youth there were only two names that symbolised Italian elegance in fashion: Armani and Valentino. To open the GCC 2012 with a stunning bespoke eco gown by Giorgio Armani – well, that is unreal.”

Firth’s accessories on the night were also eco-friendly. She wore vintage 1930s Damiani earrings, Roger Vivier shoes that had been recycled from the 2011 Oscars as well as an Alberto Parada ring made from conflict-free diamonds.

We think Livia Firth’s Green Carpet Challenge is a great campaign and more celebrities should certainly be involved. Mrs Firth recently hinted that a very famous actress has recently signed up to the challenge, but all is yet to be revealed!


http://styleclone.com/22257/livia-firths-green-carpet-challenge-2012/

Wednesday, January 18, 2012

Colin Firth: Incredibly proud of his wife's Golden Globe Gown - the first recylced Giorgio Armani (Contact Music)



Colin Firth's stylish wife wore the first recycled gown Giorgio Armani has ever made to the Golden Globes on Sunday (15Jan12).

The Oscar winner's eco-warrior wife Livia created the Green Carpet Challenge three years ago in an effort to make the world's biggest fashion houses less wasteful and she debuted her latest initiative - made out of plastic bottles - at the Globes.

She gave top designers like Armani, Tom Ford and Paul Smith the challenge to dress her for the awards season using only recycled materials and vintage couture.

Her first outfit wowed everyone at the Globes on Sunday, including her actor husband.
He says, "It was made of recycled plastic bottles and it feels like silk."

The King's Speech star is incredible proud of his wife's initiative.

He adds, "This is something absolutely extraordinary. It's a completely pioneering exercise. She's launched this all by herself and she now has created an army around her... She challenged herself so that everything she wore would be sustainable."


http://www.contactmusic.com/news/firth-impressed-with-wifes-recycled-golden-globes-gown_1285197

Monday, January 16, 2012

Colin Firth: Livia Firth (Eco-fashionista) kicks off 2012 Green Carpet Challenge (Mother Nature Network)


Eco-fashionista wears first-ever sustainable Girogio Armani gown to the Golden Globe Awards.

Mon, Jan 16 2012 at 4:20 PM EST
 

livia and colin firth Getty Images
For the third year running, Livia Firth is bringing sustainable fashion to Hollywood's red carpets through her Green Carpet Challenge.The successful eco-entrepreneur, fashionista, and wife of actor Colin Firth kicked things off last night at the 69th Annual Golden Globe Awards by donning a stunning black Giorgio Armani gown made from recycled plastic bottles.

“When I put the dress on it felt incredible,” she wrote on her blog for Vogue UK. “It transports me to Italy in the 1960s. Armani just knows how to do this so well! There is also a really fun geisha reference in this dress with the ornate lining – very in line with the current Armani look. But the real achievement for me is that last night the GCC proved that sophistication and sustainability can go together. That’s the victory that Armani has delivered for us.”

Firth has elevated this year's challenge to include more than ten top designers from around the world to contribute sustainable and ethical designs. Tom Ford, Gucci, Chanel, Giorgio Armani, Yves, Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier, Alberta Ferretti, and Ermenegildo Zegna are the names listed as participating throughout 2012.

“It is absolutely the right time to take the challenge up a gear, so we are working with our favorite world-class designers and actors as GCC ambassadors,” Firth writes. “Fashion is a brilliant communicator. The fashion we communicate through the GCC promotes social justice, environmental integrity and the very best in design.”

While the fashion industry has slowly been embracing sustainable practices over the last several years, the thrust of the movement has generally been from a new generation of designers like Stella McCartney. It's encouraging to see more established brands take the leap by teaming up with Firth for this year's greening of the runway.

“Livia’s passion for the mission of this project is infectious,” Gucci’s Frida Giannini said.”We all have a collective responsibility towards future generations to minimise our impact on the environment and through this initiative we can hopefully show that you don’t have to make any compromises in design and creativity when working with environmentally friendly materials.”

For her Globes' dress, Giorgio Armani used recycled plastic bottles sourced from Northern Italy to achieve the desired look and feel.

"Armani went for fibre from Newlife, a project developed by Filature Miroglio that takes place in Northern Italy," writes Green Carpet Challenge co-founder Lucy Siegle. "Rather than a vertical supply chain this has been developed horizontally through a system of certified partnerships, all in Italy. This means it's fully traceable - which gets a big thumbs up from the GCC. The end product - the yarn - is fully derived from recycled plastic bottles."

As referenced in the article, it requires about thirty, one-and-a-half litre bottles to make one kilo (roughly 2.2 lbs.) of Newlife yarn. According to the product site, the company hopes to produce 10,000 tons a year by 2015 – thus avoiding adding some 72,000 tons of plastic material to landfills, and saving 343 million gallons of water for the creation of virgin material.

Since Hollywood's awards season has only just started, look for more sustainable fashion to grace the red carpet throughout 2012. Even better, Firth hopes to bring on some A-list actresses to participate. Who would you like to see go green on the red carpet?

For more info, hit Firth's UK Vogue blog here.

Colin Firth: What’s more sustainable? Livia Firth’s dress vs. the Golden Globes menu (89.3KPCC)

Jan. 15, 2012 | By Scott Sterling
Mercer 13898
Actor Colin Firth and wife Livia Giuggioli arrive at the 68th Annual Golden Globe Awards on Jan. 16, 2011 in Beverly Hills. Firth was nominated in the best dramatic actor category for his work in 'The King's Speech.'
It’s no wonder Hollywood’s 1% was looking especially fat and happy at this year’s Golden Globes ceremony; the “Global Food Harmony” menu featured chocolate flown in from Switzerland and honey caramel from France. Terrapass even tabulated the carbon footprint left behind on just those two items along with hazelnuts from Italy almond paste from Spain to come up with 9,261 lbs of CO2 emissions to get them all to big event, raising the ire of Global Green U.S.A.


“Flying in ingredients from around the world is unsustainable and only adds to growing greenhouse gas emissions that cause global warming,” a Global Green U.S.A. spokesperson lamented to the UK's Daily Mail.


On the other end of the spectrum, Livia Giuggioli Firth, wife of the actor Colin Firth, hosted the third annual Green Carpet Challenge event at the Soho House in West Hollywood. Livia Firth, who is the creative director of London eco-consulting group Eco Age Ltd., recruited A-list designers like Giorgio Armani and Stella McCartney to design a series of “green” dresses for her to wear to the season’s award shows. The dress she wore to the Golden Globes was an Armani creation fashioned from recycled water bottles.


Tagged: terrapass, golden globes, colin firth, global food harmony menu, green carpet challenge, global green u.s.a., livia firth


http://www.scpr.org/blogs/environment/2012/01/15/4283/whats-more-sustainable-livia-firths-dress-vs-golde/

Sunday, January 15, 2012

Colin Firth: Golden Globes 2012: Giorgio Armani and the Green Carpet Challenge (LA Times)

January 15, 2012 | 5:20pm
Firth

Thanks to Livia Firth, Colin Firth's wife, Giorgio Armani has made his first foray into sustainable fashion design. Livia Firth, who is the creative director of eco-consulting group Eco Age Ltd. in London, is wearing an Armani gown created out of fabric made from recycled bottles to the Golden Globes this evening.

The Firths hosted a brunch Saturday at the Soho House in West Hollywood to introduce this year's Green Carpet Challenge collection of one-of-a-kind sustainable gowns by Armani, Tom Ford, Alberta Ferretti and others. The project is in its third year.


http://latimesblogs.latimes.com/alltherage/2012/01/golden-globes-giorgio-armani-and-the-green-carpet-challenge.html



Friday, January 13, 2012

Colin Firth, Livia Firth: Sunday's Golden Globe Red Carpet Will Be Quite Green (Racked)

 
 
At the Golden Globes this Sunday, be prepared to see lots of green. As in, sustainable gowns for Livia Firth's third annual Green Carpet Challenge. Firth herself will be wearing a Giorgio Armani gown made of eco-friendly fabrics, and the red carpet will also feature sustainable dresses from Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier, and Ermenegildo Zegna.
 
Previous eco-friendly looks Firth has worn include the gown she wore in 2009 that was made from old, recycled Tom Ford suits from her husband, Colin Firth.

· Seeing Green, Not Red: Green Carpet Challenge Returns [WWD]



Livia Firth's Green Line

Celebrities in the bathroom

 
 
 

Thursday, January 12, 2012

Colin Firth - Firth's Wife To Dress Green For Awards Season (Contact Music)

12 January 2012 21:56
             

Firth's Wife To Dress Green For Awards Season

Oscar winner Colin Firth's eco-warrior wife has given the world's top designers a challenge for the awards season after asking them to create one-off gowns for her using only recycled materials and vintage couture.

Her husband's A Single Man director Tom Ford, and top designers from Chanel, Yves Saint Laurent, Paul Smith and Valentino have agreed to dress Livia Firth for the red carpet in eco-friendly gowns as part of the 2012 Green Carpet Challenge.

Firth tells Vogue magazine, "Over the last three years, the Green Carpet Challenge has become an all-consuming passion of mine. This part of the fashion landscape is so exciting because it's genuinely revolutionary and relentlessly positive."

The outfits Livia wears on the red carpets at awards shows will be posted online on Vogue's Green Carpet Challenge blog, beginning with her Golden Globes gown on Sunday (15Jan12).


http://www.contactmusic.com/news/firths-wife-to-dress-green-for-awards-season_1283258


Colin Firth: Livia Fith's Green Carpet Challenge Returns (Women's Wear Daily)

ByMarcy Medina
From:
SEEING GREEN, NOT RED: Livia Firth, wife of Oscar-winning actor Colin Firth, will mount the third Green Carpet Challenge beginning at Sunday’s Golden Globes when she will wear a Giorgio Armani-designed gown using eco-friendly fabrics. Livia Firth is a film producer and creative director of the online magazine and London store Eco Age and champion of sustainable fashion.

This year’s challenge will feature gowns, suits and accessories created by Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.

The GCC was founded by Livia Firth and British journalist Lucy Siegle in December 2009 when Colin Firth received a Golden Globe nomination for Tom Ford’s “A Single Man.” Since then, Livia Firth has worn only gowns using eco-friendly fabrics, including one made from pieces of her husband’s old Tom Ford suits.

http://www.wwd.com/fashion-news/fashion-scoops/seeing-green-not-red-5482363?src=rss/recentstories/20120112